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Rossignol Group reinvesting in the Chamonix Valley

Rossignol, Dynastar & Lange move back home

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Robin Deering | Chamonix Editor | Published: 15 Jan 2013


Rossignol Group reinvesting in the Chamonix Valley

Following the announcement in 2010 that the Rossignol Group (Rossignol, Dynastar, Lange & Look) were to be bringing back manufacturing to the Alps after outsourcing certain lines of their skis, the group have announced over 20,000 pairs of skis have been 'made in France', 19 new jobs created and profit is being made.

Rossignol CEO Bruno Cercley, has said "We are now more connected to the weather than the economy and we are a lot smarter when it snows".

In 2008, Quiksilver made a deal to sell Rossignol for $147 million to, Bruno Cercley and his company Chartreuse-Mont-Blanc. At the time the group was making record loss (over €200,000 per day) but within the space of four years Bruno Cercley has put the group firmly back on it's feet and is now making a profit.

The move back into France after outsourcing fabrication of certain lines of skis to factories in Taiwan, was more than a patriotic move the Rossignol CEO insists. If Rossignol are relocating back to France it is to produce better researched products and an ability to react to the ski market quicker.

Rossignol are nested in the Alps with head-quarters in Grenoble, a factory in Sallanches and a test center in Chamonix.

The Dynastar test center will be running a number of free test days at the Grands Montets, so you can test for yourself those made in France skis.